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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
LowMediumMedium
Timedifferent
1-5 Tage1-2 h45-75 min
Participantsdifferent
Nutzertraffic3-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteNorth Star metric, Input metric tree, Measurement cadenceTest Matrix, Test Plan
Tagsno overlap
ValidationExperimentsDemandGrowth
GrowthMetricsAlignmentRetention
ExperimentsValidationDiscoveryOptions
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card