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| Criterion |  Product Discovery Smoke Test |  Product Discovery Landing Page Test |
|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. |
Complexitydifferent | Low | Medium |
Timesame | 1-5 Tage | 1-5 Tage |
Participantssame | Nutzertraffic | Nutzertraffic |
Formatsame | Async | Async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Landing Page, Conversion Data, Learning Summary |
Tags1 shared | ValidationExperimentsDemandGrowth | ValidationConversionMarketing |
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