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| Criterion | ![]() Product Discovery Smoke Test | ![]() Growth Growth Experiment | ![]() Growth Pirate Metrics AARRR |
|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 1-5 Tage | 1-2 Wochen | 1-2 h Setup, laufend |
Participantsdifferent | Nutzertraffic | 1-6 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Experiment card, Result summary, Next bet | AARRR funnel, Metric baseline, Experiment backlog |
Tags2 shared | ValidationExperimentsDemandGrowth | MarketingGrowthExperimentsLearning | GrowthMetricsExperiments |
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