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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitydifferent
LowMedium
Timedifferent
1-5 Tage60-120 min
Participantsdifferent
Nutzertraffic3-8
Formatdifferent
AsyncWorkshop
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tags1 shared
ValidationExperimentsDemandGrowth
GrowthRetentionConversion
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas