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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration for Wideband Delphi.
Decision Making
Wideband Delphi
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.A single opinion rarely holds up for planning when the future is genuinely uncertain. It separates options, evaluation criteria, and open risks. The result is captured as an Estimate Range, Assumption Log, and Expert Consensus Notes.
Complexitydifferent
LowHighHigh
Timedifferent
1-5 Tage1-4 Wochen1-4 h or multiple rounds
Participantsdifferent
Nutzertraffic6-30 Experten4-12 Experten
Formatdifferent
AsyncAsyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteExpert Forecast, Consensus Range, Assumption NotesEstimate Range, Assumption Log, Expert Consensus Notes
Tagsno overlap
ValidationExperimentsDemandGrowth
ForecastingExpertsDecisionStrategy
EstimationExpertsForecasting
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping