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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.
Complexitydifferent
LowMediumMedium
Timedifferent
1-5 Tage45-90 min45-120 min
Participantsdifferent
Nutzertraffic2-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteDecision Matrix, Scoring Rationale, Selected OptionTrade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides
Tagsno overlap
ValidationExperimentsDemandGrowth
DecisionCriteriaScoringTradeoffs
TradeoffsDecisionCriteriaOptions
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix