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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitysame
LowLowLow
Timedifferent
1-5 Tage30-60 min25-40 min
Participantsdifferent
Nutzertraffic2-61-5
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteCounter Metric List, Guardrail DefinitionsLearning Card with evidence and next action
Tags1 shared
ValidationExperimentsDemandGrowth
MetricsMeasurementStrategyExperiments
ExperimentsValidationDiscoveryLearning
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment