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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitydifferent
LowMedium
Timedifferent
1-5 Tage1-3 h
Participantsdifferent
Nutzertraffic1-8
Formatdifferent
AsyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
ValidationExperimentsDemandGrowth
SensemakingDecisionRationale
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Cynefin Workshop.
Decision Making
Cynefin Workshop