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| Criterion |  Product Discovery Smoke Test |  Business Strategy Ansoff Matrix |  Business Strategy Value Chain Analysis |
|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Low | Low | High |
Timedifferent | 1-5 Tage | 45-90 min | Half day |
Participantsdifferent | Nutzertraffic | 2-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Ansoff Matrix, Growth Options, Risk Notes | Value Chain Map, Lever List |
Tagsno overlap | ValidationExperimentsDemandGrowth | GrowthStrategyMarketPortfolio | StrategyBusiness modelDiagnosisAnalysis |
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