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| Criterion |  Product Discovery Smoke Test |  Business Strategy Ansoff Matrix |  Business Strategy Business Model Stress Test |
|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. |
Complexitydifferent | Low | Low | High |
Timedifferent | 1-5 Tage | 45-90 min | Half day |
Participantsdifferent | Nutzertraffic | 2-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Ansoff Matrix, Growth Options, Risk Notes | Stress Test Report, Action Plan per Scenario |
Tagsno overlap | ValidationExperimentsDemandGrowth | GrowthStrategyMarketPortfolio | StrategyBusiness modelRiskDiagnosis |
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