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Criterion
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowLowMedium
Timedifferent
15-30 min1-5 Tage45-60 min
Participantsdifferent
1-8Nutzertraffic2-8
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
SMART Goal, Measurement Note, DeadlineInterest Metrics, Conversion Signal, Learning NoteAssumption map, Test backlog, Risk ranking
Tagsno overlap
GoalsPlanningMeasurementAlignment
ValidationExperimentsDemandGrowth
AssumptionsRiskExperimentsValidation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test