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| Criterion |  Product Strategy SMART Goals |  Product Strategy OKRs |  Growth Funnel Analysis |
|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 15-30 min | 1-2 h Setup | 1-3 h |
Participantsdifferent | 1-8 | 2-20 | 1-5 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | OKR set, Measurement plan, Review cadence | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | GoalsPlanningMeasurementAlignment | GoalsAlignmentOutcomesMeasurement | AnalyticsConversionGrowth |
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