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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
MediumLow
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-Down30–60 min per interview
Participantsdifferent
2-4 pro Pitch1 participant per interview
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesInterview Notes, Themes, Insight Summary
Tagsno overlap
PlanningDeliveryAutonomy
QualitativeResearchCustomerDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of Dual Track Agile with its method-specific working model.
Product Discovery
Dual-Track Agile
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview