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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Surveys method illustration showing its working structure
UX Research
Surveys
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumHigh
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-Down3-14 Tage1-4 Wochen
Participantsdifferent
2-4 pro Pitch50+1-6
Formatdifferent
Workshop + asyncAsyncAsync
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesSurvey Results, Charts, Segment InsightsExperiment results, Decision log, Learning summary
Tagsno overlap
PlanningDeliveryAutonomy
QuantitativeResearchValidation
ExperimentsGrowthAnalyticsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas