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| Criterion |  Delivery Shape Up |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |
|---|---|---|---|
Purposedifferent | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 6 Wochen Cycle + 2 Wochen Cool-Down | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 2-4 pro Pitch | Nutzertraffic | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Async |
Outputdifferent | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | PlanningDeliveryAutonomy | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery |
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