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| Criterion |  Delivery Shape Up |  UX Research Personas |  Delivery Communication Plan |
|---|---|---|---|
Purposedifferent | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 6 Wochen Cycle + 2 Wochen Cool-Down | 1-3 Tage | 45-90 min |
Participantsdifferent | 2-4 pro Pitch | Internes Team | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Persona Profiles, Needs Summary, Scenario Notes | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | PlanningDeliveryAutonomy | ResearchCustomerSynthesis | CommunicationStakeholdersDeliveryPlanning |
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