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| Criterion |  Delivery Shape Up |  Growth Funnel Analysis |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 6 Wochen Cycle + 2 Wochen Cool-Down | 1-3 h | 1-4 Wochen |
Participantsdifferent | 2-4 pro Pitch | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Async | Async |
Outputdifferent | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary |
Tagsno overlap | PlanningDeliveryAutonomy | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation |
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