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| Criterion |  UX Design Service Blueprinting |  Growth Flywheel |  UX Research Customer Journey Mapping |
|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | 0.5-2 Tage | 60-120 min | 2-4 h |
Participantsdifferent | 6-12 | 3-8 | 4-10 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | Service designOperationsJourneyBlueprint | GrowthRetentionConversion | JourneyServiceService design |
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