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| Criterion |  UX Design Service Blueprinting |  Facilitation Alignment Mapping |  Facilitation Storytelling |
|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | 0.5-2 Tage | 1-2 h | 45-120 min |
Participantsdifferent | 6-12 | 4-12 | 1-6 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Alignment Map, Open Issues, Decision Questions | Narrative Outline, Key Message, Story Arc |
Tagsno overlap | Service designOperationsJourneyBlueprint | AlignmentStakeholdersStrategyFacilitation | CommunicationNarrativeStakeholdersFacilitation |
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