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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitydifferent
HighMediumMedium
Timedifferent
0.5-2 Tage1-2 h2-4 h
Participantsdifferent
6-124-124-10
Formatsame
WorkshopWorkshopWorkshop
Outputdifferent
Service Blueprint, Fail Points, Ownership MapAlignment Map, Open Issues, Decision QuestionsJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
Service designOperationsJourneyBlueprint
AlignmentStakeholdersStrategyFacilitation
JourneyServiceService design
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram