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| Criterion |  Agile Scrum |  Growth Flywheel |  Growth Hooked Model |
|---|---|---|---|
Purposedifferent | When a team needs to work in a fixed delivery rhythm, it stabilizes cadence, responsibility, and feedback loops. It makes collaboration reliable across sprint boundaries. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen je Sprint, laufend | 60-120 min | Multiple workshops over several weeks |
Participantsdifferent | 3-10 (Scrum Team) | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Product Backlog, Sprint Backlog, Increment, Sprint Goal | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Hooked loop, Trigger map, Reward design, Ethics check |
Tagsno overlap | AgileIterationCadence | GrowthRetentionConversion | GrowthBehaviorRetention |
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