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Criterion
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
HighMediumMedium
Timedifferent
0.5-2 TageMultiple workshops over several weeks1-3 h
Participantsdifferent
4-122-81-5
Formatdifferent
WorkshopWorkshop + asyncAsync
Outputdifferent
Scenario Set, Strategic Implications, Robust OptionsHooked loop, Trigger map, Reward design, Ethics checkFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
StrategyUncertaintyPlanning
GrowthBehaviorRetention
AnalyticsConversionGrowth
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix