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Criterion
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
HighMediumMedium
Timedifferent
0.5-2 Tage1-3 h45-90 min
Participantsdifferent
4-121-53-8
Formatdifferent
WorkshopAsyncWorkshop
Outputdifferent
Scenario Set, Strategic Implications, Robust OptionsFunnel report, Drop-off analysis, Optimization hypothesesImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
StrategyUncertaintyPlanning
AnalyticsConversionGrowth
OutcomesStrategyBehaviorPlanning
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis