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| Criterion |  Business Strategy Scenario Planning |  Innovation Design Thinking |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|
Purposedifferent | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitysame | High | High | High |
Timedifferent | 0.5-2 Tage | 1 Tag bis mehrere Wochen | Mehrere Wochen |
Participantsdifferent | 4-12 | 4-10 | 2-6 researchers plus sample |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Scenario Set, Strategic Implications, Robust Options | Problem Statement, Prototype, Test Learnings | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | StrategyUncertaintyPlanning | InnovationPrototypeResearch | OutcomesInnovationResearchQuantitative |
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