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Criterion
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitysame
LowLowLow
Timedifferent
30-60 min1-2 h30-60 min
Participantsdifferent
3-122-84-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Reverse Ideas, Risk Themes, Solution IdeasDIBB document, Belief list, Bet list, Learning reportIdea pool, Theme clusters, Shortlist
Tagsno overlap
BrainstormingIdeationCreativityRisk
StrategyDecisionAssumptionsHypothesis
BrainstormingIdeationCreativityWorkshopDivergence
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation