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| Criterion |  Innovation Rapid Ideation |  Growth A/B Testing |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 5-20 min | 1-4 Wochen | 45-60 min |
Participantsdifferent | 1-20 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Ideenpool, Roh-Shortlist, Cluster | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | BrainstormingIdeationDivergenceSpeed | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation |
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