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| Criterion |  Product Strategy Product Vision Board |  Product Discovery Smoke Test |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitysame | Low | Low | Low |
Timedifferent | 1-2 h | 1-5 Tage | 45-90 min |
Participantsdifferent | 2-8 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Product Vision Board, Vision Statement, Assumptions and Validation Questions | Interest Metrics, Conversion Signal, Learning Note | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | VisionCanvasStrategyAlignment | ValidationExperimentsDemandGrowth | GrowthStrategyMarketPortfolio |
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