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| Criterion |  Product Strategy Product Vision Board |  UX Design Customer Journey Canvas |
|---|---|---|
Purposedifferent | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Low | Medium |
Timedifferent | 1-2 h | 1-3 h |
Participantsdifferent | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Product Vision Board, Vision Statement, Assumptions and Validation Questions | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tags1 shared | VisionCanvasStrategyAlignment | JourneyCustomerService designCanvas |
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