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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.
Complexitydifferent
MediumMediumLow
Timedifferent
30-60 min je Interview45-120 min30-60 min
Participantsdifferent
5-12 Interviews2-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesICE Table, Top Idea List
Tagsno overlap
DiscoveryInterviewsValidation
TradeoffsDecisionCriteriaOptions
PrioritizationScoringGrowthDecision
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of a scoring table with four factor columns, a calculator and three ordered initiative cards.
Product Strategy
RICE Scoring