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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
MediumHighMedium
Timedifferent
30-60 min je InterviewMehrere Wochen45-75 min
Participantsdifferent
5-12 Interviews2-6 researchers plus sample2-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesTest Matrix, Test Plan
Tagsno overlap
DiscoveryInterviewsValidation
OutcomesInnovationResearchQuantitative
ExperimentsValidationDiscoveryOptions
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree