View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Problem Interview |  UX Research Card Sorting |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 30-60 min je Interview | 20-45 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | 5-12 Interviews | Based on research question | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Problem Evidence, Risk Notes, Customer Segments | Content groups, Label set, IA hypotheses | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | DiscoveryInterviewsValidation | Information architectureNavigationStructure | InnovationPrototypeResearch |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
