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| Criterion |  Product Discovery Pretotyping |  Innovation Rolestorming |  Innovation Rapid Ideation |
|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitysame | Low | Low | Low |
Timedifferent | Stunden bis wenige Tage | 30-60 min | 5-20 min |
Participantsdifferent | 1-4 | 3-12 | 1-20 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | ValidationDemandMVP | BrainstormingIdeationCreativity | BrainstormingIdeationDivergenceSpeed |
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