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Criterion
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Purposedifferent
Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.
Complexitysame
LowLow
Timedifferent
Stunden bis wenige Tage30-60 min
Participantsdifferent
1-42-10
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Pretotyping sketch, Test setup, Conversion data, Go or no-go decisionIceberg Worksheet, Pattern Notes, Intervention Ideas
Tagsno overlap
ValidationDemandMVP
Systems thinkingRoot causePatterns
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Family Tree Analysis with its method-specific working model.
Operations
Family Tree Analysis