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| Criterion |  Product Discovery Pretotyping |  Product Strategy ICE Scoring |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitysame | Low | Low | Low |
Timedifferent | Stunden bis wenige Tage | 30-60 min | 45-90 min |
Participantsdifferent | 1-4 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | ICE Table, Top Idea List | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ValidationDemandMVP | PrioritizationScoringGrowthDecision | GrowthStrategyMarketPortfolio |
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