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Criterion
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitydifferent
LowMedium
Timedifferent
Stunden bis wenige Tage60-120 min
Participantsdifferent
1-43-8
Formatdifferent
Workshop + asyncWorkshop
Outputdifferent
Pretotyping sketch, Test setup, Conversion data, Go or no-go decisionFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
ValidationDemandMVP
GrowthRetentionConversion
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis