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| Criterion |  Product Discovery Pretotyping |  Innovation Brainstorming |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitysame | Low | Low | Low |
Timedifferent | Stunden bis wenige Tage | 30-60 min | 20-35 min |
Participantsdifferent | 1-4 | 4-12 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Idea pool, Theme clusters, Shortlist | Test Card with a pre-set threshold |
Tagsno overlap | ValidationDemandMVP | BrainstormingIdeationCreativityWorkshopDivergence | ExperimentsValidationDiscoveryHypothesis |
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