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| Criterion |  Product Discovery Pretotyping |  Innovation Brainstorming |  Innovation Crazy 8s |
|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. |
Complexitysame | Low | Low | Low |
Timedifferent | Stunden bis wenige Tage | 30-60 min | 8-15 min |
Participantsdifferent | 1-4 | 4-12 | 1-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Idea pool, Theme clusters, Shortlist | Sketch Set, Idea Shortlist, Direction Options |
Tagsno overlap | ValidationDemandMVP | BrainstormingIdeationCreativityWorkshopDivergence | BrainstormingSketchingSpeedDivergenceDesign sprint |
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