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| Criterion |  Product Discovery Pretotyping |  UX Research Affinity Diagramming |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | High |
Timedifferent | Stunden bis wenige Tage | 45–90 min | 1-4 Wochen |
Participantsdifferent | 1-4 | 3-10 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Theme clusters, Insight statements, Opportunity areas | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationDemandMVP | SynthesisQualitativeRoot cause | ExperimentsGrowthAnalyticsValidation |
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