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| Criterion |  Decision Making Pre-Mortem |  UX Research Personas |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 20–45 min | 1-3 Tage | 30–60 min per interview |
Participantsdifferent | Small cross-functional group | Internes Team | 1 participant per interview |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Risk list, Mitigation plan, Assumption log | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | RiskDecisionFailurePlanning | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
