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| Criterion | ![]() Decision Making Pre-Mortem | ![]() Product Discovery Outcome-Driven Innovation | ![]() UX Research Surveys |
|---|---|---|---|
Purposedifferent | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 20–45 min | Mehrere Wochen | 3-14 Tage |
Participantsdifferent | Small cross-functional group | 2-6 researchers plus sample | 50+ |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | Risk list, Mitigation plan, Assumption log | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Survey Results, Charts, Segment Insights |
Tagsno overlap | RiskDecisionFailurePlanning | OutcomesInnovationResearchQuantitative | QuantitativeResearchValidation |
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