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| Criterion | ![]() Decision Making Pre-Mortem | ![]() UX Research Customer Journey Mapping | ![]() UX Design Customer Journey Canvas |
|---|---|---|---|
Purposedifferent | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 20–45 min | 2-4 h | 1-3 h |
Participantsdifferent | Small cross-functional group | 4-10 | 3-10 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Risk list, Mitigation plan, Assumption log | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | RiskDecisionFailurePlanning | JourneyServiceService design | JourneyCustomerService designCanvas |
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