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Criterion
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
LowMediumLow
Timedifferent
20–45 min1-3 h45-90 min
Participantsdifferent
Small cross-functional group1-52-8
Formatdifferent
WorkshopAsyncWorkshop + async
Outputdifferent
Risk list, Mitigation plan, Assumption logFunnel report, Drop-off analysis, Optimization hypothesesAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
RiskDecisionFailurePlanning
AnalyticsConversionGrowth
GrowthStrategyMarketPortfolio
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis