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Criterion
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowMediumHigh
Timedifferent
20–45 min45-90 min1-4 Wochen
Participantsdifferent
Small cross-functional group2-81-6
Formatdifferent
WorkshopWorkshop + asyncAsync
Outputdifferent
Risk list, Mitigation plan, Assumption logDecision Matrix, Scoring Rationale, Selected OptionExperiment results, Decision log, Learning summary
Tagsno overlap
RiskDecisionFailurePlanning
DecisionCriteriaScoringTradeoffs
ExperimentsGrowthAnalyticsValidation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis