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Criterion
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowHigh
Timedifferent
1-2 h Setup, laufend20-35 min1-4 Wochen
Participantsdifferent
2-81-51-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
AARRR funnel, Metric baseline, Experiment backlogTest Card with a pre-set thresholdExperiment results, Decision log, Learning summary
Tags1 shared
GrowthMetricsExperiments
ExperimentsValidationDiscoveryHypothesis
ExperimentsGrowthAnalyticsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card