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Criterion
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Purposedifferent
For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.
Complexitysame
MediumMediumMedium
Timedifferent
1-2 h Setup, laufend1-5 Tage1-2 Wochen
Participantsdifferent
2-8Nutzertraffic1-6
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
AARRR funnel, Metric baseline, Experiment backlogLanding Page, Conversion Data, Learning SummaryExperiment card, Result summary, Next bet
Tagsno overlap
GrowthMetricsExperiments
ValidationConversionMarketing
MarketingGrowthExperimentsLearning
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Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping