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Criterion
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Purposedifferent
For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.
Complexitysame
MediumMediumMedium
Timedifferent
1-2 h Setup, laufend1-5 Tage1-2 Wochen
Participantsdifferent
2-8Nutzertraffic1-6
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
AARRR funnel, Metric baseline, Experiment backlogClick Data, Interest Signal, Learning DecisionExperiment card, Result summary, Next bet
Tags1 shared
GrowthMetricsExperiments
ValidationExperimentsDemandDiscovery
MarketingGrowthExperimentsLearning
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Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas