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| Criterion | ![]() Business Strategy PESTLE Analysis | ![]() Business Strategy Value Chain Analysis | ![]() Business Strategy TOWS Matrix |
|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 1-3 h | Half day | 1-2 h |
Participantsdifferent | 2-10 | 3-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Value Chain Map, Lever List | TOWS Matrix, Strategic Options, Priority Actions |
Tags2 shared | StrategyMarketAnalysis | StrategyBusiness modelDiagnosisAnalysis | StrategyAnalysisOptions |
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