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| Criterion |  Business Strategy PESTLE Analysis |  Business Strategy SWOT Analysis |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 h | 30-60 min | 1-2 h |
Participantsdifferent | 2-10 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | SWOT matrix, Strategic options, Action list | DIBB document, Belief list, Bet list, Learning report |
Tags1 shared | StrategyMarketAnalysis | StrategyAnalysisMarketPositioning | StrategyDecisionAssumptionsHypothesis |
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