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| Criterion |  Business Strategy PESTLE Analysis |  Product Strategy Product Vision Board |  Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 1-2 h | 1-3 h |
Participantsdifferent | 2-10 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Product Vision Board, Vision Statement, Assumptions and Validation Questions | Gap Matrix, Action Plan, Risk Notes |
Tags1 shared | StrategyMarketAnalysis | VisionCanvasStrategyAlignment | StrategyAnalysisPlanning |
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