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| Criterion |  Business Strategy PESTLE Analysis |  UX Research Customer Journey Mapping |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 2-4 h | 45-90 min |
Participantsdifferent | 2-10 | 4-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Journey Map, Pain-point List, Opportunity Backlog | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | StrategyMarketAnalysis | JourneyServiceService design | OutcomesStrategyBehaviorPlanning |
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